Programmatic I/O 2025 Las Vegas | AdExchanger
GROUP RATES AND ADEXCHANGER MEMBER DISCOUNTS. Don’t go it alone, bring the whole team! Groups of 3 or more will receive 10% off the total registration fee.
AdExchanger | News and Views on Data-Driven Digital Advertising …
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on …
Meet Magnite, The Post-Merger Name For Rubicon Project And …
2020年6月30日 · The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new name to go to market with together: Magnite. …
Why Publicis Is Winning - AdExchanger
2024年12月2日 · 1. Bold technology strategy. Publicis’ technology strategy has been a major factor in its success. Publicis bought Epsilon for $4.4 billion in 2019, relying on it to unify all …
If Games Want Brand Advertising, They Should Play By Brands’ Rules
2024年12月18日 · This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem.These reports reference …
Higher, Further, FAST-er: CTV Will Keep On Growing In 2025
2025年1月3日 · As the new year begins, expect CTV growth to continue blasting along with a vengeance. GroupM forecasts that streaming TV will grow 12.9% in 2025 and overtake linear …
Netflix Is Launching Its Own Ad Tech | AdExchanger
2024年5月15日 · Expanding its programmatic roster could signal Netflix’s intentions to lessen its reliance on Microsoft while it works on building an ad tech platform of its own.. And on the ad …
How AI Is Becoming Part of Agency Life, with SKDK CEO Doug …
2025年1月13日 · Experimenting more with AI is an item on the top of many New Years resolution lists – including with agencies. SKDK CEO Doug Thornell talks about where he sees …
Does Google’s U-Turn On Fingerprinting ‘Open New …
2025年1月13日 · Advertisers and ad trade groups are predictably pleased with Google’s about-face on fingerprinting. Jon Halvorson, global SVP of consumer experience and digital …
Key CTV Trends Driving Advertising Innovation In 2025
2024年12月18日 · In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect …