什么是营销组合模型（MMM）中的 adstock？ - Indaru
Adstock 是营销组合建模（MMM）中常用的一个概念，用于解释广告的延续效应。 广告效果是指广告停止播放后对消费者行为的剩余影响。 在建立 MMM 模型时，了解广告存量非常重要。
Beverly Stock Poetry | American Poet
Beverly's work has been published by several online journals, including the Society of Classical Poets, The Chained Muse, and LightenUp-Online, UK.. She holds memberships with the …
这所院校又添新作：阿德斯托克重访-论论 - lunlunapp.com
研究结果表明，一个适当的Adstock模型应该是一个无限制的Koyck模型，并使用最大似然估计法进行参数估计。 通过对月度Lydia Pinkham数据的演示，证明了该方法的优点。
MMM：用于营销组合建模和广告支出回报率的贝叶斯框架
2024年7月15日 · 延滞效应由一个名为adstock的函数建模。 该函数创建特定渠道支出的累积效应。 它通过当前周和前L-1周的媒体支出的加权平均值来转换其时间序列。
Adstock revisited,Applied Economics - X-MOL
The standard Adstock regression is problematic for at least two reasons. Statistical inference is cumbersome and there is a chance of a spurious relation between sales and advertising. This …
广告效应 _No.1_项目描述和基本模型框架 - 简书
2016年10月25日 · Adstock 是 市场研究中用来描述广告长期效果和短期效果的累积计量。 其中 lambda 为 延迟因子 ， 表示当期广告延迟效果的百分比。 上述公式可以简略表述为： 某渠 …
Adstock - Stock Variables - Dynamic Effects | MarketingMind
Stock Variables — Adstock — Dynamic Effects. One approach to capturing carry over effects is the use of stock variables, adstock for instance. Adstock implicitly distributes the amount of an …
Figure 2. Advertising, Adstock level, and Adstock change
Adstock, or goodwill, is the cumulative value of a brand’s advertising at a given point in time. A critical assumption in many advertising models is that managers take Adstock into account when...
People Pages | Primary Care Respiratory Society
Beverley Bostock Bev is a hands-on nurse practitioner in Gloucestershire, Editor in Chief of Practice Nurse Journal, and sits on the executive board of the Association of Respiratory …
Advertising adstock - Wikipedia
Adstock is a model of how the response to advertising builds and decays in consumer markets. Advertising tries to expand consumption in two ways; it both reminds and teaches. It reminds …