OTT app downloads also saw a downward trend, with 2024 recording 663 million downloads, compared to 722 million in the ...

Trust has always been the cornerstone of any meaningful relationship, including the bond between brands and consumers.

The CTV survey was supposed to be launched in September 2024 but only four TV channels have committed so far. Primary hurdle ...

Appearing on the first page of Google search results is no longer sufficient—institutions now need to optimize for AI-driven ...

Industry experts note that while smaller, homegrown tech providers might show agility in adapting to local rules, compliance ...

Krishnarao Buddha has stepped down as Senior Category Head - Marketing at Parle Products. Krishnarao Buddha has been working ...

Axis Bank introduces a revolutionary way to secure your accounts using the hidden numbers within Devanagari script ...

Partha Sinha, President and Chief Brand Officer at BCCL on the vibrant and dynamic nature of the Effie India Awards 2024 ...

Renowned motivational speaker and author Shiv Khera unveiled his highly anticipated book, Live While You’re Alive, at a grand ...

Harshad Rajadhyaksha and Kainaz Karmakar, CCOs, Ogilvy India, expressed excitement and delight on Ogilvy’s win at the Effie ...

India and Group CEO of Havas India, South East & North Asia (Japan & South Korea), Havas Group - India, opened the 24th ...

Rajdeepak Das, CCO Publicis Groupe South Asia and Chairman - Leo South Asia, shared the excitement on the wins with e4m ...