Hot Wheels and Ferrari are collaborating on model cars for the first time in 10 years. The new toy collection will feature ...

Ferrari is considered the most prestigious car manufacturer and most successful racing brand in the world. Both brands have ...

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...

How the team at Mattel continues to drive creative thinking for this iconic brand ...

Ahead of the upcoming F1 season, Formula 1 and Mattel have unveiled the Hot Wheels collection that will bring to life eight F1 teams in a range of products across Hot Wheels’ Basics.

The Hot Wheels Formula 1 2025 product lineup is comprised of a 5-pack set, 1:64 diecast singles, 1:64 Premium Series cars, ...

Today at the Nuremberg International Toy Fair, Mattel, Inc. (NASDAQ: MAT) announced a new Hot Wheels® partnership with ...

Hot Wheels and Ferrari are gearing up to collaborate again for the first time in over a decade. Announced at the Nuremberg International Toy Fair, Mattel revealed exciting plans to release a full ...

The remarkable journey of Hot Wheels from a simple toy car manufacturer to a global cultural phenomenon demonstrates how authentic collaboration and innovative thinking can transform a brand.

Following the launch of the first limited edition Hot Wheels Formula 1 car in 2024 and the announcement of a multi-year ...

After announcing its partnership with F1 last year, Hot Wheels has released more premium race cars and track-ready die-cast ...

Mattel and F1 are launching a collection of complexly designed model Hot Wheels with the aim to “connect fans to the true ...