All three phones have the same prices as last year's Galaxy S24 family, but they've all seen changes: The standard $800 S25 has all the new AI tricks and upgrades, the $1,000 S25 Plus builds on that with more storage and battery in a larger-format handset and finally the most premium (and most expensive) $1,

Samsung has officially launched the Galaxy S25, Galaxy S25+ and Galaxy S25 Ultra, and for the most part, the changes aren't massive. The jumbo-sized S25 Ultra has the most noticeable updates, including a more rounded titanium frame,

Don’t be surprised if the Samsung Galaxy S25’s fresh approach ends up making believers out of the AI agnostics.