Give Me Cosmetics used TikTok Shop’s integrated format to mirror the organic content users expect to see on TikTok, earning ...

Charlotte Lock, who recently left her role leading marketing at the John Lewis Partnership, has joined the V&A as its ...

Determined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after ...

Octopus Money wants to move away from the financial industry’s obsession with product by connecting to the “emotional side” ...

YouGov hopes that its new brand positioning will bolster confidence in the brand and cement it as a leader in a changing ...

Rightmove is investing in technology that helps customers at different stages of their home-moving journey and as a result ...

A court ruling that Aldi infringed Thatchers’ trademark could have a “dramatic impact” on the number of lookalike products in stores, says a legal expert. The Court of Appeal today (20 January) ruled ...

With only one in four TV ads being subtitled in the UK and less than one in 10 with audio description, there is much progress ...

The footwear firm has vowed to keep prioritising product marketing and “protect the brand” from heavy discounting.

Across the board, trust in all media channels increased, with TV and cinema remaining at the top of the list, according to ...

A confusing corporate structure which was hampering investor relationships and leaving teams feeling isolated was key in ...

Metrics don’t always show us what we want to see - but don’t throw away years of work on a whim. Sometimes it is important to ...