Learn how to boost B2B webinar engagement with these three best-practices that will affect how many people sign up for and ...

Explore the balance between authenticity and AI in marketing. Understand how AI can complement human creativity while preserving real, human connection in your strategies.

B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research ...

Advertising & Promotions - Social media and digital display/video are the top media channels marketers plan to increase spend ...

Most Americans say they do not think the government should punish companies for political stances, and they also say tech ...

As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing's future. It's the best way to become a thought leader in a digital, global society—and connect with ...

Marketing Strategy - This infographic explores key areas of focus and investment for B2B marketers this year, as well top ...

Although the roles that technology vendors play is critical to many businesses, the relationship between the two parties can often feel transactional. It's easy for technology vendors to provide ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale. The report was ...

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative. Though B2B marketers may need a deeper understanding of ...

Average email open rates continued their downward path during 2011 and the first quarter of 2012, though click-through rates (CTRs) increased slightly during the same period, according to Silverpop's ...