Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns.

Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.

Practical insights to refresh your PPC approach for the new year, from cleaning up your accounts and upskilling strategically.

Google Analytics 4's new cross-property report copying feature streamlines configuration management, saves time, and enhances consistency.

Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.

Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem.

What the quality raters do. Google’s quality raters are used by outside consultants hired by Google to assess the quality of the Google search results. They do not directly influence the search ...

Brave Search today announced Rerank, which lets you “raise” (boost) or “discard” (remove) websites from its search results, is available to all users. How it works. When you search on Brave, a Rerank ...

Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting ...

Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy.

With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for this shift.

Here’s how combining cutting-edge tech, human curation, and a creator-focused business model could challenge Google’s dominance.