The turn of the new year marks the start of the 2025 racing season, and those who don’t have a race-ready hot rod to dominate ...

I recently interviewed one of the world's most well-known diecast/Hot Wheels influencers. Most people don't even know his real name, and I wanted to learn more.

In 2024, three of the 11 supercategories posted dollar growth in the U.S. In line with the G12, building sets was the fastest-growing, up 16%, driven by LEGO Botanicals. Sales of explorative and other ...

Mattel will celebrate its 80th anniversary with a limited edition collection of the brand's most iconic products ...

Circana™, a leading advisor on the complexity of consumer behavior, today announced the winners of its 14 th annual Toy Industry Performance Awards. The awards recognize the best-selling and top ...

Between an onslaught of mainline cars and a string of hot-selling Red Line Club exclusive online drops, Hot Wheels has been ...

The first Hot Wheels F1 collection will include 1:64 scale models of cars from eight F1 teams. The post F1: Hot Wheels ...

Like many an automotive enthusiast, Hot Wheels were a critical part of my childhood. Now, there's a new level of excitement ...

Here’s some good news for Hot Wheels collectors who are also fans of the Prancing Horse. At this year’s Nuremberg Toy Fair, ...

Ferrari is considered the most prestigious car manufacturer and most successful racing brand in the world. Both brands have ...

Mattel teams up with Ferrari NV to launch a new Hot Wheels collection featuring Ferrari's iconic road and race cars.