Between an onslaught of mainline cars and a string of hot-selling Red Line Club exclusive online drops, Hot Wheels has been ...

Like many an automotive enthusiast, Hot Wheels were a critical part of my childhood. Now, there's a new level of excitement ...

The first Hot Wheels F1 collection will include 1:64 scale models of cars from eight F1 teams. The post F1: Hot Wheels ...

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) ...

The Ford Hot Wheels Transit Connect most certainly falls into that second category. Most TC owners might cite the vehicle's massive cargo capacity as its top positive trait, though in the case of ...

And if one of those models replicates a Ferrari, chances are it's made by Hot Wheels. The Mattel brand secured an exclusive contract from the Maranello automaker in the late 1990s, but the latest ...

After last year’s polarising hot cross buns, Coles has released its second collaboration with Arnott’s - bringing an “Aussie classic” to supermarket shelves for Easter. From Monday ...