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Campaign Asia
1 小时
Meta introduces ads on Threads
The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun ...
Campaign Asia
21 小时
The advertising dilemma in a post-fact world
Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...
Campaign Asia
21 小时
To snake or not to snake? Luxury brands face conundrum
For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid ...
Campaign Asia
21 小时
PHD secures $500 million media duties for Volkswagen Group China
EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a ...
Campaign Asia
5 天
Fuji TV loses over 50 advertisers amid alleged sexual misconduct
Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.
Campaign Asia
3 天
Creative Minds: 'Go smash it like an avocado' is Stephanie Gwee's pep talk
She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia ...
Campaign Asia
5 天
Netflix doubles ad revenue in 2024, targets another doubling in 2025
The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ...
Campaign Asia
6 天
Here's a thought: Bigger isn’t always better
As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri ...
Campaign Asia
1 天
Asian advertising braces for a trade war that may never come
No trade war? That's the good news. The bad news? China's economic struggles could still stifle Asian advertising growth, impacting sectors like luxury goods and automobiles, says analyst Ian ...
Campaign Asia
2 天
Creative agency Ralph creates global chief growth officer role
VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key ...
Campaign Asia
7 天
EY launches global film focusing on next generation
Accounting firm EY has released a film as part of its “Shape the future with confidence” platform to illustrate how the ...
Campaign Asia
5 天
Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’
Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and ...
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