Deborah is a consultant in film, marketing, sales and distribution, having been Marketing Director at both UIP and Paramount Pictures for over 12 years. Her studio experience included major franchise ...
Christmas morning, 2024. You might find it out of character for me to subscribe to the Financial Times app. The reason is that I am always looking for new trends – and the FT isn’t the only thing I ...
The film industry markets movies by genre. Audiences frequently ask: Do you want to watch a horror film? A comedy? A thriller? Or perhaps a hybrid genre like action-adventure or romantic comedy? To ...