L.A. Dodgers President & CEO Stan Kasten tells the L.A. Times that their spending is really good for baseball. ESPN's Jeff ...

Minnesota Wild owner Craig Leipold said that the exec committee of the NHL BOG has begun planning for Commissioner Gary ...

In this new era of college football, the Buckeyes’ national championship was powered by two collectives and about $20 million ...

Last seen a year ago, the NBA All-Star Game loped out of Indianapolis with its tail between its legs, and with Larry Bird (a ...

The Eagles and Chiefs, hosting Sunday’s Conference Championships, are finalizing activation plans for team sponsors.

The Cincinnati Business Courier reports that "tumult" between the team and Hamilton County “raises the obvious question about ...

Coming out of what they termed a successful reprise of their first-of-its-kind Kick of Destiny Super Bowl ad last year, the marketers at FanDuel knew they wanted to make two changes. They hoped to ...

The Eagles and Chiefs, hosting Sunday’s Conference Championships, are finalizing activation plans for team sponsors. Philadelphia, site of the NFC title game at 3 p.m. ET Sunday has grocer Acme ...

NBA Paris Games are drawing out a mass of fans and league/team partners to Paris to watch Victor Wembanyama's homecoming.

The NBA, taking its 24-second countdown to an art form, has introduced an LED-infused shot clock in partnership with Tissot that will debut at next month’s All-Star Game and then be deployed full-time ...

Citigroup CMO and Chief Content Officer Alex Craddock noted that sports remains an integral part of the company’s marketing ...