Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...

Is there any limit to the Netflix effect? Hot Wheels says that the surge in F1's popularity is behind its new range of models ...

The Hot Wheels Formula 1 2025 product lineup is comprised of a 5-pack set, 1:64 diecast singles, 1:64 Premium Series cars, ...

Mattel and F1 are launching a collection of complexly designed model Hot Wheels with the aim to “connect fans to the true ...

Today at the Nuremberg International Toy Fair, Mattel, Inc. (NASDAQ: MAT) announced a new Hot Wheels® partnership with ...

After announcing its partnership with F1 last year, Hot Wheels has released more premium race cars and track-ready die-cast ...

How the team at Mattel continues to drive creative thinking for this iconic brand ...

2025 is a thrilling year for F1 fans, as a LEGO partnership has also been confirmed, with the website offering a wide variety ...

The remarkable journey of Hot Wheels from a simple toy car manufacturer to a global cultural phenomenon demonstrates how authentic collaboration and innovative thinking can transform a brand.

Formula 1 and leading global toy and family entertainment company, Mattel, have unveiled an exciting product range that will ...

The first Hot Wheels Ferrari product will be available this spring The full collection will include Ferrari models for all levels of die-cast car fans, ranging from ultra-premium to the Mainline ...